Lulu Enterprises has brought a lawsuit against Gun Safe Guide LLC, which operates Hulu (the online video joint venture of NBC Universal and News Corp). The lawsuit accuses Hulu of copyright infringement, unfair and deceptive trade practices, and federal cyberpiracy. The lawsuit claims that Hulu intentionally attempted to create confusion in the marketplace through Hulu’s name (which took five months to think up) and internet domain announcements. According to the press release by Lulu, Hulu’s trademark filing also identifies products/services that are similar, and some even apparently identical, to Lulu’s. Lulu allows users to publish, buy, and sell digital content. They claim to be the #1 self-publishing site, according to Alexa and claim to have about 1.2 million registered users.
Aren’t online video sites supposed to wait to be involved in litigation until they are up and running and have infringing content on their site? Maybe TechCrunch’s translation of the name Hulu should have been taken more seriously.